Why Purple Shampoo is Necessary this Spring... 3 Tips You Need to Know!

As we all know, dying your hair blonde, platinum, or grey takes up a lot of our valuable time and money.  At UBU we take pride in our blonde! As much as we LOVE our blondes or platinum's, we know that it can be a bit to maintain. 

1) It's Vital for Blonde Maintenance-  As strange as it may sound, purple shampoo is necessary when it comes to keeping your best blonde.  Purple shampoo distributes pigment in your hair to neutralize brassy or yellow tones.  It “fixes” your hair by restoring the brightness of your hue when it starts to turn yellow or brassy. 

Why the color purple?

Purple and yellow are directly across from each other on the color wheel; therefore, cancel each other out.  

Natural blondes have an underlying yellow pigment. Over time, with the influence of many different factors, those yellow tones start to come out and your salon blonde fades.  Environmental factors that can fade your blonde quickly are things like pollution, smoke, and chlorine. Things we do to wash and style, our health and diet, and medications we take, however, affect your blonde as well.  Shampoos, sprays, waxes, and even heat products can make your blonde fade. We still suggest using a heat protector when styling; but adding purple shampoo into your weekly routine will make all the difference!  Meanwhile some tips on eating for healthy hair can be found in our article on how diet affects your hair health.  ;)

2) It is not a substitute for your regular shampoo -  We would suggest once or twice a week for everyday washers; if you skip washes its OK to use every wash.  Really it’s up to you, though!  

3) Purple shampoo is just as beneficial for Brunettes!  Purple Shampoo works well with other tones that have yellow and orange hues. If you have a full head of brown hair, purple shampoo won’t really do anything for you... however, it will definitely help you babes with highlights!! 

Black hair with silver or platinum highlights?  Brown with blonde highlights?  Purple shampoo keeps it ALL from fading into yellow or orange.

So here we have it!  If you were ever concerned about your fading color, this is your solution.  Add some purple shampoo to your wash routine and keep your blonde looking fab!

At UBU were here to help. We would love to hear about your at home hair care routine and show you the best products for your tone. Not only is this your best insurance policy for your hair, but hair maintenance keeps your color looking fresh! Make your next reservation HERE, and we look forward to helping you accomplish your hair goal dreams. 

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